Equality Fragrances

About the brand

Immerse yourself in the realm of Equality Fragrances, a German-based niche perfume brand that views perfume not merely as a luxury, but as a potent proclamation of human values, fostering an ethos of acceptance and open-mindedness.

The power of smell is extraordinary, with the ability to evoke vivid memories and influence our behaviors. Equality Fragrances taps into this potential, using it to assemble a community defined by unity, understanding, and compassion. To don Equality Fragrances is to silently commit to this movement that seeks to enact change and create a better world.

Disturbingly, more than 50 million individuals worldwide remain shackled by slavery, with every fourth victim a child. This number has seen a sharp increase, with pandemics, climate change, forced migrations, wars, and conflicts paving the way for rampant human trafficking and exploitation. Innocent lives are trampled upon daily, falling prey to a lucrative industry of modern slavery that feeds on the poor and vulnerable.

The mission of Equality Fragrances aligns with that of the International Justice Mission (IJM), a global organization bent on eradicating slavery and mitigating violence against the impoverished. Operating in over 20 countries, IJM relentlessly works to rescue and rehabilitate those entrapped in brutal circumstances like forced labor and sex trafficking. They extend immediate and comprehensive aid to victims, encompassing safe shelter, food, medical care, counseling, and education.

IJM also collaborates closely with local law enforcement to investigate, apprehend, and charge offenders, ensuring that they no longer pose a threat to the vulnerable. Through continuous courtroom battles, they ensure these perpetrators are rightfully convicted.

IJM recognizes that slavery persists largely due to ineffective law enforcement, which allows traffickers and culprits to exploit the impoverished. To address this, IJM offers training, mentoring, and support to local law enforcement and other community actors, strengthening their ability to enforce laws effectively and halt the vicious cycle of violence.

Equality Fragrances is particularly dedicated to the fight against Online Sexual Exploitation of Children (OSEC), an abhorrent, digital-age form of sex trafficking that exposes children to a worldwide network of pedo-criminals. This industry, alarmingly widespread with the Philippines as its epicenter, has seen exponential growth in recent years.

In collaboration with IJM, Philippine authorities, and foreign law enforcement agencies, Equality Fragrances aids in the protection of children from such heinous crimes. A significant portion of their proceeds is directed to IJM, predominantly for the psychological aftercare of freed children. More about this initiative can be learned [here](https://www.ijm-deutschland.de).

Every time you use Equality Fragrances, you're not just choosing a scent; you're choosing to back a mission that goes beyond looking and smelling good. It's about joining a fight for justice and human rights. By choosing Equality Fragrances, you're becoming part of a community that's making real change happen.