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About the brand

Dior is a French luxury fashion brand that was founded in 1946 by Christian Dior. The brand is known for its haute couture clothing, accessories, and cosmetics, as well as its iconic fragrances.

Christian Dior was a prominent fashion designer who gained fame in the 1940s and 1950s for his feminine and elegant designs. His first collection, dubbed the "New Look," revolutionized women's fashion and helped bring Paris back to its position as the world's fashion capital after the devastation of World War II.

Dior's first fragrance, Miss Dior, was launched in 1947 and was an instant success. The brand has since gone on to create a range of iconic fragrances, including Diorissimo, J'Adore, and Poison. Many of these fragrances have become synonymous with the brand and are beloved by perfume enthusiasts around the world.

In addition to fragrances, Dior also offers a range of skincare and makeup products, including the popular Diorshow mascara and Rouge Dior lipstick. The brand has continued to innovate and expand under the direction of creative directors like John Galliano, Raf Simons, Maria Grazia Chiuri, Fran├žois Demachy or Francis Kurkdjian.

Today, Dior is one of the most recognizable luxury brands in the world, with a loyal following of fashion and beauty enthusiasts who appreciate the brand's timeless elegance and innovative spirit.

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